We Help You Win.

Business and Technology support for Leaders

How We Serve

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Dream it.

Want to launch a business? Maybe you want to turn a hobby into something more. Or maybe you’re trying to take the business you have to the next level. We’ll help you explore and articulate your vision so you have your glorious future in front of you, clear as crystal.

Build it.

From building out processes, teams, rhythms, technology and even a marketing strategy, we’ll be in the trenches with you as you manifest your vision. We have you covered, with build v/s buy evaluations, reaching out to the right people, whatever it takes!

Grow it.

We’ll help you set up your marketing funnels and help you reach out to the customers you are looking to convert. Facilitating creativity and discipline in your teams to design and execute the best growth campaigns is something we excel at.

We should absolutely work together if…

This is your first rodeo

Starting a business for your first time? Downright upset about all the things you need to do? Don’t worry, we’ve been there. Use our Startup Toolkit, that gives you simple, easy steps to get going in no time.

You’re trying to scale

We’ll help you take your offering and multiply its impact. In business as in most other things, there’s no reason to always re-invent the wheel. We’ll support you with tried and tested frameworks to plan and execute your growth roadmap, and innovation agenda.

You’re betting big on tech

Planning on starting/scaling up your technology? We're great at helping businesses design and build out technology, and technology teams. So you can enable stable revenue, and great customer experiences.

Your focus is on value

We truly value trumps all. There’s no point building for your next round if you’re not proving value and building with stable unit economics. This is not complicated, just underrated.

Challenges are what we live for. We have a strong process in place to take on any problem statement, at any scale and quickly show impact on the metrics we decide are the most important to your business. With a strong network of professionals to lean on for advice and a flair for facilitating quick and lean change, we look forward to any challenge thrown at us.

Who we are


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I’m Pratheek, founder of MotivOcean.

I’ve always enjoyed solving challenges. Right from puzzles in school, to building out an entire service management platform from scratch for my business, to working with large global brands to enhance their customer experience.

Having co-founded, fund-raised for and successfully sold a company, I’ve had intensive experience with most functions that comprise a great business. I specialise in strategy, technology, solution design, culture and organisational development.

I created MotivOcean because I believe there is such a lack of accessible, credible advice for businesses today.

A combination of strategic thinking, common sense, facilitation & coaching skills and a strong hold on Technology allow us to help connect dots for businesses regardless of Industry.

You can find me on LinkedIn here.

What Our Customers Are Saying


Pink Sauce Studios - Vir Saini

Upcoming media juggernaut. Wizards with short form videos & content marketing - from content ideation to pre production services and now, a massive personal brand that is making waves.

Services: Founder coaching, Problem identification & solutioning

Vir Saini Founder


BasicallyBasic

A direct-to-consumer fashion label delivering chic, comfortable, versatile, and affordable everyday clothing, prioritizing both confidence and comfort for any mood, occasion or body type

MotivOcean Service: eCommerce setup & launch

Aayushi Samtani Founder

Varun Pawar Founder

Founder Testimonial

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How did we add value?

  • Process & Value Stream Mapping: Mapped out the studio's production line and value stream to document current workflows and pinpoint critical quality attributes at each stage of production.

  • Operational Scaling & Delegation: Designed a new operating model aimed at alleviating team capacity constraints and helping Vir step back from being involved in every daily production task so he could focus on client relationships.

  • Capacity Expansion & Partnerships: Executed "Remix" exercises and micro-experiments (pilots) to design effective collaboration workflows and identify external partners, enabling the studio to take on more concurrent projects without compromising output quality.

  • Strategic Growth Planning: Facilitated commercial planning, economies of scale identification, and a 3-5 year visioning process specifically targeted at safely doubling the studio's revenue.

Founder Testimonial

“I had absolutely no idea about anything related to Shopify when I started, and Pratheek helped me set everything up so seamlessly.

While I wanted my website to be simple and easy to use, I also had a lot of tiny details in mind when it came to the overall design, and he always made sure to bring them to life. When something didn’t seem possible, he’d still find a way to make it work through coding, different apps or an alternative solution. That honestly made the whole process so much easier for me.

He’s also been extremely proactive and helped me with a lot of things end moment, especially around my launches. I never had to worry and always knew my work would be done before time.

Along the way, he’d also explain how different Shopify features work and show me how I could do certain tasks myself, which has helped me manage a lot of the basics on my website on my own.

People have loved my website and found it really easy to use. He’s easy to work with, reliable, effective, and has always fit within my budget. He’s genuinely made managing my website so much easier.”

How did we add value?

  • End-to-End eCommerce Launch: Designed and built the foundational Shopify website from scratch, managing domain mapping, Google Workspace integration, and structuring the initial product catalog for a seamless go-live.

  • Custom Development & Feature Engineering: Coded bespoke solutions to bypass native theme & subscription limitations, including integrating custom brand typography, dynamic size charts, and inventory workarounds for bundled co-ord sets.

  • Risk-Free Platform Scaling: Executed a complex platform upgrade from a basic free theme to the premium Shella architecture in 2023, utilising staging and full site backups to ensure zero downtime and traffic preservation during the transition.

  • Core Operational Integrations: Connected essential third-party infrastructure, including Razorpay for payments, Delhivery for automated logistics, and a custom Cash on Delivery (COD) fee implementation.

  • Founder Upskilling & Launch Support: Provided rapid troubleshooting and image optimisation during critical high-pressure product drop windows, while actively transferring website-maintenance skills to Aayushi to independently manage navigation, inventory, and day-to-day Shopify operations.


Swoonbug

A 2 sided marketplace connecting long-tail Indian brands,wholesalers and manufacturers with buyers.

MotivOcean Service: Product Strategy & Development. Founding team coaching.

Founder Testimonial

“We hired Pratheek to consult with us on product development and technology planning for our E-commerce product. Week on week Pratheek would go above and beyond, and deliver great value in the 2-3 hours he'd consult with us.

Meetings with him were structured, often lead to an outcome and he really helped us see how we could move faster and churn higher quality output. He'd also be readily accessible for quick, short queries that added great pace to our decision making.

Hire Pratheek for your startup! He'll bring the urgency and the commitment your team needs.
”

How did we add value?

  • Agile Transformation & Accountability: Shifted the founding team from an "enterprise" mindset to a nimble startup execution model by introducing OKR frameworks and implementing tight 3-day development release cycles.

  • Product Management & Coaching: Provided structured frameworks for product planning and user story creation, alongside direct upskilling, such as training team members to build clickable prototypes independently.

  • Technical Strategy & Blindspot Identification: Advised on the evaluation of core eCommerce frameworks (e.g., BigCommerce vs. Custom API) and backend architecture, notably identifying critical early technical blindspots like tax integration requirements.

  • Hands-on Problem Solving: Actively cleared execution roadblocks by diving into granular details alongside the team, including refining and finalizing core product screens.

  • Resource Enablement: Facilitated tech scouting and connected the founding team with the MotivOcean freelance network to rapidly scale development capabilities.